Daria
My role: Product and Branding Designer
Design tools: Adobe XD, Illustrator, InDesign
About the project: Daria is a brand identity project created for a make-up artist based
in Chicago. This project includes research of direct competitors, data analysis (audience, positioning, values), logo, logotype, event poster, mobile website mockups, brand style guide book.
in Chicago. This project includes research of direct competitors, data analysis (audience, positioning, values), logo, logotype, event poster, mobile website mockups, brand style guide book.
Challenges: My challenge was to create an entire unified brand identity based on my understanding of mission, core values, and positioning of this brand in the market. Another challenge was to create a logo, icon, and logotype that can be used separately.
Solution: I created a feminine, soft, and elegant color palette, and picked modern and contemporary type treatment that I
used throughout the process. In terms of logos, I came up with closer to 50 different versions of the logo with different lockups and treatment.
used throughout the process. In terms of logos, I came up with closer to 50 different versions of the logo with different lockups and treatment.