My role: Product and Branding Designer
Design tools: Adobe XD, Illustrator, InDesign
About the project: Daria is a brand identity project created for a make-up artist based
in Chicago. This project includes research of direct competitors, data analysis (audience, positioning, values), logo, logotype, event poster, mobile website mockups, brand style guide book.
Challenges: My challenge was to create an entire unified brand identity based on my understanding of mission, core values, and positioning of this brand in the market. Another challenge was to create a logo, icon, and logotype that can be used separately.   
Solution: I created a feminine, soft, and elegant color palette, and picked modern and contemporary type treatment that I
used throughout the process. In terms of logos, I came up with closer to 50 different versions of the logo with different lockups and treatment.
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